Building is fast now.
Distribution is still the bottleneck.

AI changed how fast founders can ship. It didn't change how hard it is to get people to care about what you built.

Every founder I talk to has some version of the same story. Built something real, launched it, then spent months figuring out distribution. Posting when they remembered to. Trying channels that felt random. Running experiments that went nowhere.

I have the same problem. I run taffysearch.com, truestandard.ai, and usegavel.com. Every week I sit down with the same question: what do I actually do in my 2-3 hours of distribution time that moves the needle?

AI can generate content and write copy. It can research competitors. What it can't do is tell you which channel fits your specific app, or whether you should keep grinding on Reddit or switch to LinkedIn outbound. It won't build the weekly loop that makes last week's work compound into this week's results.

The gap isn't generation. It's execution. Having the right system matters more than having more output.

What I'm actually doing

I test distribution systems on my own products first. Same channels you'd use, same 2-3 hour time blocks, same "is this even working?" doubt. When something works, I write up the system. Not just what happened, but the decisions behind it, the order of operations, and where it breaks down.

The playbooks that come out of this aren't generic AI-generated advice. They're built on mental models and frameworks tested against real results: compounding loops, channel-ICP fit, weekly review cycles with keep/iterate/kill decisions. The kind of thinking you develop by doing the work week after week.

Then I turn those into execution sequences other founders can run in 2-3 hours a day. With weekly checkpoints so you know what's working and what to drop. Not a 50-page strategy deck. A system you can actually follow.

The guides on this site come from the same approach. I go through hundreds of founder interviews, pull out the frameworks and patterns that held up across multiple businesses, and organize them so you walk away with something you can use tomorrow. Not just bookmark.

Why this, why now

Founders don't need more prompts or another AI writing tool. What's missing is an operating system: pick the right channel for your app, execute consistently in limited time, review weekly, compound the results.

That's what I'm building. A distribution OS for bootstrap founders who don't have a GTM team and aren't planning to hire one. Every workflow assumes you're a solo founder, or maybe a team of 2-3, running distribution alongside everything else.

How I work with founders

Both are one-time and async. Built for founders who want systems they own, not an agency retainer.