Indie App Playbook

Business 22 min read

Indie App Playbook

Build, Launch, and Monetize a Mobile App

We analyzed 47 indie developer interviews on Starter Story to extract the exact playbooks for building, launching, and monetizing mobile apps as a solo developer. From $12K/month vibe-coded apps to $250K/month one-feature products, here is what actually works.

  • Why Is Now the Best Time to Build an Indie App?
  • How Do You Find a Profitable App Idea?
  • How Do You Build an App Fast and Lean?

Guide Map

  1. 1 Why Is Now the Best Time to Build an Indie App?
  2. 2 How Do You Find a Profitable App Idea?
  3. 3 How Do You Build an App Fast and Lean?
  4. 4 What Is the Best Way to Launch an Indie App?
  5. 5 Which Monetization Model Works Best for Indie Apps?
  6. 6 How Do You Grow an App After Launch?
  7. 7 Where Do Indie App Experts Disagree?
  8. 8 FAQ

Also includes Table of Contents

47

Videos Analyzed

26

Expert Sources

11

Frameworks Extracted

25

Rules & Heuristics